e.l.f. Cosmetics is the American beauty powerhouse, that revolutionized the perspective on drugstore beauty worldwide. In a landslide-like movement, the brand recruited an ever-since growing community of fans that changed the beauty-verse for good.
With a social digital first mindset, BOLD amplifies e.l.f. Cosmetics ongoing and grows its community of next generation consumers. Delivered through an always-on air approach, we are in a constant dialogue with the beauty audience playing into upcoming hype products and categories, discussing current trends, and fueling an inclusive and diverse stream.
BOLD in 2020 introduced e.l.f. Cosmetics to the German market and ever since is the retained agency for all comms matters in the German speaking area: consultancy & brand comms strategy, influencer/creator relations & marketing incl. collaborations, events, campaigning, and media relations.