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G-Star RAW, known for its craftmanship, innovation and idea of the limitlessness of denim is taking a stand within the ever so same denim landscape, creating a new kind of look on a traditional fashion category.
©BOLD 2023
An exploration of the intersection between fashion, photography, and the energy of Berlin’s club culture. Sven Marquardt, the icon of after dark Berlin captured 11+1 personalities and their collective love for the freedom found within the underground nightlife and the attire that comes with it.
Ideated and supported by BOLD throughout all project phases, BOLD was responsible for artist relations, storytelling, comms strategy, event production, talent dressing and media rollout.
COLLABORATION
CAMPAIGNING
EVENTING
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