Bang & Olufsen is a Danish high-end consumer electronics company that designs and manufactures audio products and television sets. The brand acclaimed worldwide fame through its one-of-a-kind Bauhaus design aesthetic and revolutionary sound quality.
Celebrating the design icon that is the A9, we created a special art piece that marries Johanna’s unique artistic perspective with the unparalleled design approach of B&O. Limited to 50 pieces, this collab created buzz in several playgrounds connected to B&O: design, interior and art – again highlighting the Bang & Olufsen design vision from a different angle.
BOLD ideated this partnership and fully implemented it with an accompanying multichannel comms strategy.